2022 MARCH
Through the Lens: Paige Sara
Multi-platform, narrative driven campaign designed to announce Paige Sara’s collaboration with Musichead Gallery and share stories through the lens of the photographer. Creative direction leverages Sara’s original photography with neutral and minimalistic visual elements.
Digital assets, Static and kinetic, Assorted sizes
Throughout the campaign, motion is treated as a device that recreates the mechanics of a camera as it captures a shot. Similarly, the movement of objects in image reels is intention and forthwright, mirroring the opening and closing of a camera shutter and the immediacy of producing a photograph.
Circles are leveraged as a visual pattern to channel the imagery of the camera lens. The pattern is conveyed through shapes, type, and composition throughout the campaign to reinforce the expression of viewing images through the perspective of the photographer.
